Two of the most important services that a price per head company can provide to keep you competitive with huge online sportsbooks are access to betting lines for an extended number of sporting events around the globe as well as the ability to wager on sports through the use of live betting lines.

As a personalized bookmaker nobody understands your customer’s needs more than you do. While the majority of your cliental may be content with placing most of their wagers on major sports or sporting events, variety is the spice of life, which is never truer than when it comes to wagering on sports. By working hand-in-hand with your pay per head service, you can develop an extensive menu of worldwide betting lines that would rival that of the biggest books in the business. The only limit would be your imagination in terms of creating access to over 80 different leagues around the globe.

Exposing your customers to new and exciting betting options not only adds to the action on their end, it helps boost the bottom line on yours. Everyone knows the popularity of betting on the NFL but that is a limited season that only really covers five months of the year. What happens to your business when the NBA shuts down for the year in June? The goal of any bookmaker looking to create a business that will produce year-round profits is to develop a customer base that engages in year-round sports betting.

The best thing about working closely with your PPH service like RealBookie to expand your offerings is the ability to create a tailor-made package of sports and betting lines that best suit your needs and the needs of your customers. It is vital that you know exactly what is available to bet on so you can then decide if it is a good fit for your customer base. Having that level of control over betting lines ensures that you will always stay on the top of your game while expanding your company’s overall profits along the way. It also ensures that none of your customers will be tempted to switch over to one of the big online sportsbooks in search of something that they did not think you could offer.

One of the fastest growing ways that players like to wager on major sporting events is the use of live betting lines. Very simply, a live betting line allows your customer to bet on a sporting event while it is actually taking place. This is relatively new to the sports gaming industry, but nothing creates more excitement than betting on what is going to happen next in a match or game that is in progress. Given the complexity of live betting It would be impossible for you to do this on your own. This in-turn adds tremendous value to the investment that your PPH company makes in updating its systems with the latest technology and software necessary to keep track of this type of betting action. The software associated with live in-game betting lines is designed to constantly keep you updated on the latest odds at natural break points such as the end of a quarter, half, period, inning or whatever the break may be. Your customers are then able to quickly access this updated information online to wager accordingly during these breaks. Not only does live betting increase the action for your customers, it creates yet another way to increase the bottom line of your bookmaking business.

Well, there is some of that effect when you adopt the Price Per Head (PPH) model of doing business, which not only makes you LOOK like a pro, it makes you look like a leader in the industry.

That happens because of one thing primarily: when you come aboard with a company like RealBookie to provide you with the PPH package, you are literally using the same software that the leading online sportsbooks in the world are using. So in point of fact, you will look just the same, because you WILL be the same. There’s no two ways about it.

And there is a logical explanation for it.

You see, the original model for an online sportsbook to operate under was to be a “post-up” shop that accepted deposits from their players, and then allowed the players to play off the available money in the account, as long as it was indeed available. The customer could play right through the online interface, or could use the interface as a reference, while making phone calls into a headquarters where there were representatives on hand to handle the action personally.

It’s a setup that worked very well, and it is absolutely still in use. But there has been an expansion, and a very significant one. Recognizing that there is still some comfort on the part of customers, particularly those who are located in the United States, in dealing with the “local guy,” organizations like RealBookie.com made the decision to make all of the features of an actual online sportsbook available to those who were running their own private sports betting operation.

The result is that any bookmaker, wherever he is, can run an operation that mirrors the look, feel and function of any of the major online sportsbooks, and can do so without breaking his own bank. When you deal with RealBookie, you’re looking at a cost to you, the bookmaker, or “agent,” as is the parlance in the Price Per head industry, of just $10 per person per week, for every ACTIVE bettor you would have. And your customers don’t have to worry about having to post money in advance; that is an arrangement you make with them, and you settle with them in the end.

Just like any major sportsbook, they would have access to a substantial number of betting opportunities. If you are running out of a small office and have a limited number of clients, you’re dealing football, basketball and baseball, along with other major events, but you probably don’t have the inclination to deal with soccer in various leagues around the world. You might not have odds on the fight that is being televised on Showtime or ESPN that week. You may not have anything on the matchups taking place in a tennis tournament, or in the head-to-head propositions that might attract some interest in golf or auto racing.

But you see, you get all of that capability when you sign up with a price per head service like RealBookie, because if you so choose, the entire menu of items is put before your customers in turnkey fashion. You don’t have to do anything except reel in more clients, although we trust that you might want to fiddle around with the lines a little, to reflect your own exposure, or to eliminate some events totally. It is all up to you.

And with RealBookie, you’ll have a chance to take horse racing action for any major track in the country. Let’s face it; horses may not be a significant part of your business, but if one of your customers wants to bet a race every once in a while,.you certainly don’t want him going over to one of your competitors, or to an online sportsbook, in order to do it. The fact that you have all of this availability, as well as all the efficiency, including the “shopping cart” apparatus, of any top-of-the-line sportsbook, helps you to retain customers.

And then there is the casino, which you can offer your customers as well. This will resemble the best any online operation has at his disposal, and for good reason, because it WILL be what the top online operations have.

With RealBookie, not only can you “wear what the pros wear,” you will BE the pro!

The heart and soul of any of the top pay per head companies out there is its ‘Call Center’. Along with constantly upgrading software and other technology that is utilized on a daily basis to conduct business, the biggest investment any PPH service has is with the people they employ to not only deal with your business, but much more importantly, your business’s customers. The call center is the central nervous system of a PPH service; handling everything from payments, placing wagers, fielding questions or complaints to everything else that falls under the umbrella of customer service when it comes to helping you run and manage your bookmaking business.

When you employ a PPH company, you are placing your complete trust that it will treat your customers with the utmost courtesy, respect and patience that you have demonstrated in building up your business in the first place. One way to building that trusting bond is to get to know the actual workings of your PPH’s call center inside and out. This way you can rest assured that your customers are receiving the proper treatment with every interaction they engage upon under the guidelines of this service.

One of the first things you will want to access is the level of commitment your PPH service has towards its call center. Some of the bigger companies in the industry employ a staff of hundreds that work out of a sophisticated office complex complete with a bank of computers and television screens that continually update lines of upcoming events as well as track and monitor live lines for daily sporting events that are currently in progress. They also employ the use of a state-of-the-art VoIP phone system that ensures that any unforeseen downtime with your customer base will be kept to an absolute minimum.

There should also be separate office facilities to house the PPH’s graphic arts department that attends to its online presence through innovative web design that is constantly being updated with the most current information. As well as having trained professionals handling all the pressing needs of keeping the company’s website completely up to date, it should also employ IT professionals whose main responsibility is to protect the onsite encrypted servers and computer framework. Online security is of the utmost of importance when handling transactions of this nature and scale so every precaution possible should be put in place to prevent even the most minor breach of information. Finally, a PPH’s call center should be backed up with an alternate source of electricity such as generators in the event of a power outage. There should also be measures in place to prevent any disruption in internet services in order to maintain a constant two-way connection online.

Most PPH call centers like Realbookie are located in off-shore locations such as Costa Rica in Central America. This is done to ensure that any onsite transactions that do take place comply with the laws of the local authorities. This not only protects them as a licensed and regulated entity operating legally under local jurisdiction, it protects you as an independent betting agent as well as your customers.

As you can see, there is much more to a PPH call center than a bank of phone with people sitting around waiting for them to ring. If your current PPH provider does not exhibit the elevated level described above in terms of financial commitment and ongoing support for the proper operation of its call center, it is probably time to start shopping around for a new service.

The bookmaking business in no different than any other in terms of today’s consumer driven attitude of “what have you done for me lately”. With the advent of faster and smarter technology, a typical consumer’s attention span continues to become shorter and shorter as they are constantly seeking out new and innovative ways to process information that will have a direct impact on their spending patterns.

Wagering on sports is no different. Today’s bettors are looking for a broader scope of wagering opportunities, whether it has to do with new and exciting ways to bet on traditional sporting events or by gaining access to the global arena of sports that exists today. It would be next to impossible for you do develop the resources to provide all of this, but PPH companies are constantly investing in updated software and technology to offer these vital services as part of your per head fee.

The first trick in using your price per head company to build your customer base is to have a firm grasp on everything that they have to offer. This is sometimes as simple as clicking on to their company website to do your research. Many of the top PPH services in the industry will offer a detailed explanation of how they can provide access to expanded options such as wagering on exotics, live in-game betting, global sporting events, world-wide horse racing, casinos and a host of other ways to generate new action.

If you cannot find everything you are looking for on the company website, be sure to take full advantage of your PPH’s customer service department. Given that these are the same people that are currently dealing with your existing customer base, you should make it a priority to get to know them yourself.

Once your are armed with the knowledge of everything that your PPH service can do for you, it is time to take that information to the streets to let potential customers know what you can do for them. The first thing that you need to do is gain their trust that you are more than capable of handling any or all of their wagering activity. You always have to keep in mind that you are competing against a myriad of huge off-shore sportsbooks that are constantly trying to lure your existing and potential customers to their sites to place their bets.

Your main point of difference has to be, first and foremost the personal touch that you can offer and an online sportsbook cannot. Often times people like dealing with other people on a personal one-on-one basis especially when it involves financial transactions. However, almost as equally important, is your ability to match whatever the large sportsbooks can offer in terms of services and wagering options.

Once someone realizes that your local and personal bookmaking business, through the use of your PPH service, is just as sophisticated as the best online sportsbooks, you will have successfully opened the door to adding them as a new customer. By properly marketing your PPH services as part of your overall marketing strategy, over time you should be able to build your customer base to whatever size you desire. In fact, most of the bigger PPH companies in the industry today have begun to adjust their per head payment plans based not only the size of your overall customer base but the level of services that you ultimately decide to offer. If your overall business plan is to become one of the biggest and most sophisticated bookmaking companies in the designated market of choice (local, national, global etc.) your PPH service needs to be an integral part of that expansion plan.

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Of course, there is a clarification we have to make when we quote that price, which is to say that the deal is even better than that. Of course, when someone wants to place their wagers with you, they are going to get the special URL to go to, as well as a username, and they establish a password. They are a “registered” player with you, and as such, they are going to be able to access the website you have provided for them whenever they need to.

The Price Per Head (PPH) model works on the basis that you are going to pay $10 on a per-head, per-week basis. But that doesn’t mean that ALL your registered customers count toward that total. This is very important for you to understand. When you proceed with a company like RealBookie, you are NOT paying for ALL your players, or even all of them that have logged onto the website; you are only paying for those who were active with you during that particular week, meaning that they have placed a bet. This is what really makes it worthwhile.

So if they bet on one of the things you have to offer (and there are many of them), such activity will count toward your total number of “active” players; if they don’t, they will stay off your “sheet” for the week. And because you can have some control over the minimums they have to play, you can make sure that if they are playing with you, their action will justify paying that $10 per week fee.

Certainly there is a significance to the fact that you are going to pay only for active players. There are certain customers who are just going to be seasonal, while others are ready to go year ’round. Some may just like football, and when that season is over they are not that interested. Well, you pay only for their action during the season in which they were actually betting, and do so only during the weeks they were betting. So if you have seasonal customers, it is still a great deal to have them on board and to make the deal with RealBookie. It’s $10 per head per week, so that if you are fortunate enough to have 150 customers active with you during any particular week, you will forward $1500 to RealBookie at the end of that week. Just as you settle up with your players, you settle up with us.

We are assuming that you have a strategy in mind when you adopt the Price Per Head (PPH) system as a way to do business, which is not only to operate as efficiently as possible, but to able to make your business as sizable as it possibly can be, assuming that you have the capitalization to make that happen. With the price set as it is, at $10 per head, this makes all of that very feasible. What happens at the end of the day is that it leaves a lot of room for profit, and a lot of room to grow, and you can concentrate much of your efforts on bringing new customers in.

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That is what we like to simulate for our agents, many of whom want the room to grow into something bigger.

They also like the spirit of freedom, because they want to exercise some control over the product that they present to their customer. And that involves being able to make changes as they see fit.

Well, if you enjoy customization of some of the facets of your operation, then the facilities of RealBookie are going to be right up your alley.

You have to remember something that is fundamentally very important, which is that despite what the line is as it is offered by the line service we use, yours may have to be different.

Keep in mind that the “line” itself, as it evolves, is, to a considerable degree, a reflection of the action that the event is attracting. If there is action overloaded on one side, that will tend to move the line.

Of course, that is the result of action generated by a certain constituency, which is where the line originates from. It may even be a pretty good mirror of public opinion in general.

Still, that doesn’t mean that the action that comes through your operation is going to be the same. You are dealing with a smaller sampling of the betting population, and so it may be more volatile than usual. So a big bet coming in on one side is going to have a greater impact on you, relatively speaking, than it would on a much larger operation. So if you are a very conscientious bookmaker (in the PPH industry you are, of course, referred to as an “agent”), you might use the opening line as it is posted by the leading line service (somebody like Don Best, for instance), but you will probably want to move your line according to the money you see.

The package offered by RealBookie allows you to do that. You can go into the “back end” and change the numbers on any event you need to. The event will be offered at that price, whether the player is wagering online or phoning in to the call center. Being able to change up your lines gives you an awful lot of control over your situation.

So does the ability to change the limits of your players. This is something RealBookie offers, and it brings with it a lot of latitude. Remember that your customers are going to be up and down throughout a given season or calendar year. And you are under an agreement to settle up with them at certain intervals. So their ability to pay you at any given time is important.

What we’re saying is that you don’t want them to get in too deep with you that you not only can’t get paid, but lose their future business as well. By the same token, you may have a few sharp players who have the ability to beat you, and you don’t want to leave yourself too exposed.

Those are just a couple of the reasons why it is useful to be able to impose individual limits on players, whether it be for a particular sport or on a particular single bet. And you may also want to have general policies when it comes to certain things, like the racebook option or specific games in the casino. You may not want to be exposed to much in that area either. RealBookie gives you real flexibility to be able to call your own shots, because frankly, that’s the way it should be.

Truly, if you want to offer the best possible wagering experience to your customer base, which will lead to that base getting larger and larger, going with PPH can really make that happen. Talk to someone at RealBookie about that right now. If you are already an agent with us, just login to your account and choose the agent tab, then click on the Agent Lines link. Please note this service is only available on our full website but not on our mobile interface.

If you are in the business of offering sports wagering services to a discriminating clientele, you know full well what kind of challenges you face. You’ve got customers who can, if they so choose, find their way to an online outfit that can take their wagers at any time of the day or night. And they can avail themselves of a whole lot of choices when it comes to what to bet on. There is a lot of convenience that comes along with the online sportsbook solution, and if you are still doing business the “old fashioned way,” you are going to be hard-pressed to keep up. And once you start slipping, it often doesn’t stop.

Think about all the headaches that are involved with running a traditional “shop.” You are receiving phone calls at your “office.” One of your clerks has to run down a whole schedule to the customer. There’s record keeping, and other people doing it, so there is always going to be the chance of an error that can wind up losing you money, losing you customers, or both. So that adds to the task of management, because now you are spending time managing employees, instead of servicing customers in the most efficient manner. And what about the paper trail, which is something you can certainly do without?

Does any of this make sense, when you can do it another way and do it better? Of course it doesn’t.

Well, what if you could make use of the same apparatus the pros use, and increase your productivity, while at the same time keeping mistakes and exposure to a minimum?

If it would interest you to take care of things in a turnkey fashion, then using a sports betting software through a Pay Per Head (PPH) service is most certainly the way to go.

You’re going to save man-hours for sure, because the software fulfills some of the tasks that others have customarily been done by employees. So you save money too. Remember also that time is money, so if you’ve got more time to do the kinds of things that grow the business – like getting more customers into the fold – you’re going to win in other ways as well.

This is what makes the Pay Per Head concept so workable. It is essential for the operation of a 21st-century shop, no matter what the size, because it is not only advanced enough to be state-of-the-art, it is also simple enough to be extremely user-friendly to both your customer, who is going to be placing bets through it, and you, because you are going to be managing the “back end” of your business through it.

So what are some of the things a sports betting software should feature in order to make it a major advantage to put to use?

Well, it should be easy to navigate, since, as mentioned, your players are coming right through it in order to place their bets. If it is tough to figure out, you are going to be losing business because they are going to want to exit the site, or may miss something that they should have easily seen. Keep in mind that if you are running an enterprise of respectable volume, not only will the transaction apparatus in the software be handling the wagers themselves, but your customers might also be viewing the odds in real time so they can use it for reference as they place wagers by phone, through the call center that can be made available by the PPH provider.

All of this requires a great line service with a strong menu of options that is integrated by way of a real-time feed right into the bookmaking software. This, like a lot of other things, is a consumer-oriented business, and you have to be sensitive to that. Obviously, you want to offer players as much in the way of choice as possible when it comes not only to sides and totals, but propositions, futures and more, covering a wide range of sports; that is, if that kind of variety is what you are willing to handle.

If that’s not your cup of tea, then you should also have the flexibility to reduce the number of options, and the best sports betting software allows you to do just that. It also gives you the capacity to change the lines yourself, which is extremely important because your profit and loss is going to depend on what YOUR action is, not the action that is generated somewhere else. Of course, you want to monitor the action of your customers, which means you would like to know where you stand with each of them at all times, and you want to be able to impose betting limits on certain players if such a thing is appropriate. That’s no problem at all, and it’s a good thing, because when you are using the software to operate your business, you are not doing so on the basis that you have a “post-up” book, but one in which you are largely settling up with your customers after the fact.

When you have the kind of access to an extensive back end, you are going to experience the ultimate in convenience, because you have as many controls as you need, right there at your disposal. And you should; after all, it’s your business, isn’t it? If you can’t control it, who can?

You need to have the flexibility to maneuver in whichever way you choose. When you make use of a software suite like that designed by Realbookie, you’ve got something that is completely customizable to your needs, and that is such a competitive advantage that you simply have to make a sports betting software and Pay Per Head the model for your sports wagering business as you move forward. If you ask around, you’ll find that this is the way the industry is moving. Move with it, and grow!

Disputes arising between agents and players can only be resolved by affected parties involved and not by any staff or member from Realbookie.
This includes but not limited to payments, limits, types of bets taken etc.

Due to our privacy policy, Realbookie will not release information about agents or bookmakers who use our system to any third party.

RealBookie reserves the right to terminate the contract of any agent if abuse of our free trial period or any other promotion is determined. Accounts will also be closed if it’s deemed that agents are using our service but not paying their players.

Post up operations are strictly prohibited when using our service. Any agents found with a post up operation will have their account shut down immediately.

Suspension of account for lack of payment is at the sole discretion of Realbookie. New accounts with a negative balance will be closed immediately while agents who have been with us for a period of time will have some flexibility.

All rules on this website are subject to change or revised without prior notice.

Benefits for Clients

Why do online betting services appeal to clients more than betting in person? First of all, the ease of access for online betting is much better. Any client with a computer and a home internet connection can bet online without leaving the house, which saves time and money on travel. The less effort it takes to place a bet, the more likely that a client will actually do so, which is a benefit to you if you’re going to be a bookie online. Also, while bookies may be common in some areas, in others they aren’t as widespread, which means that by offering your services online, you are reaching out to a broader audience of potential clients.

Betting online offers clients access to a wider range of games—this includes sports games to bet on but also online casino games including poker, blackjack, roulette, and more. This is convenient since everything is located in one place. This means that there is something which appeals to everyone, and if a gambler has a bad day at the races, that same gambler may turn around and try his luck at roulette or keno. This keeps clients entertained and is also beneficial to the bookie, since an engaged client is a client who is spending money.

Another benefit of betting online is safety and anonymity. Some people don’t like to bet at brick-and-mortar locations because they worry that if they win, they will be a target for thieves who want to steal their winnings. If someone bets in the comfort and safety of his or her own home, then there is no need to worry about this. Some gamblers also don’t want others to know that they play, so by not leaving the home they are able to have the discretion which they feel comfortable with. There are many people who would never gamble face to face who have no qualms about doing it over the internet.

Benefits for Bookmakers

When you are learning how to start a bookie service, you need to decide whether to start out online. The first and most obvious benefit to a bookmaker is that good online bookies can attract more clients than offline bookies for all of the reasons discussed above. All of those incentives are there to attract potential customers who might not bet with you if you operated in a brick-and-mortar location. People who want to preserve their safety, anonymity, comfort, and convenience will find it easier to bet from home. They will also enjoy the variety of games which you’re able to offer. Clients who wouldn’t be able to reach you in your geographical area will have no problem accessing your services online.

Online betting is also potentially more lucrative than operating a bookmaking service which deals with clients face to face. Since you are able to save money on overhead by operating online, it’s easier to maintain your business and your lower expenses make it more likely that you’ll pull in a profit. While the odds are in your favor, if you’re putting all of your money into renting workspace, you’re not going to do that well. If however you’re able to save money running your business, then you stand a better chance of excelling in your work. With price per head bookmaking, you only have to pay a small fee for each of your clients. There are no commission on your winnings, and you get to keep 100 percent of whatever you win from your clients’ bets.

Finally, online betting makes bookkeeping much simpler. Instead of trying to tally all the wins and losses yourself, the bookmaking software can do it all for you. Accounting can take up a lot of time and effort, so this reduces the workload and saves you time, which you can then spend reaching out to new clients and promoting your services. You’ll eliminate paperwork, and you’ll have an easier time calculating your profits and losses for each month.

Many new business owners become overwhelmed by the daily hassles of operating a business; online betting removes a lot of obstacles and makes it easier to get started. The many advantages online betting offers to gamblers become benefits to you as a price per head bookie since you’ll be able to use those advantages to keep your clients engaged. Online betting makes it easy for your clients to spend money with you, which the key to operating a successful business in any industry, but particularly in the gambling arena.